Good trade businesses - proper craftsmen - losing work they should’ve walked. Not through bad work. Through a call that rang out while they were on a job. An enquiry that sat till the evening and went cold. A five-star review nobody ever got round to asking for. A customer who couldn’t find them on Google in the first place.
None of it looks dramatic. None of it feels like a marketing failure. But week after week it adds up to real money walking out the door, and most owners never even see it happening.
That’s the gap this closes.

Not a rebrand.
Not a website pitch.
Not a new CRM to learn.
Not “more leads.”
The thing that catches the work you’re already getting. It sits behind what you’ve already got - your phone number, your website, your Google listing - and makes sure the missed calls, the follow-ups and the reviews actually happen, every time. Nothing changes in how you work. Nothing slips through.
Nothing changes operationally.
Nothing slips through.
I’m John Gingell.
I’ve spent the best part of 20 years in digital marketing, helping local and national businesses get found, get enquiries, and turn them into work. Websites, SEO, ads, automation - I’ve built the lot.
And the same thing kept jumping out at me. Businesses were spending good money getting found, then quietly losing the work once it came in. The marketing was running. The catching wasn’t.
It properly clicked during my own kitchen refit. The gas engineer was a cracking tradesman, run absolutely ragged - yet a couple of months earlier he’d been subbing for another firm because his own work had gone quiet. No website (“too busy, never needed one”). Never asked a soul for a review. Brilliant on the tools, losing work everywhere else without realising it.
That’s who I built Local Lead Engine for.
We’re not a marketing agency selling you campaigns. We set up the thing that catches what you’re losing, and then it just runs.

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